Our new branding expresses the company’s evolution and our positioning for the future, based on proximity, trust and innovation
Modern, global, close to our clients and prepared for technological innovation: This is Engexpor’s new branding. It presents itself to the market with a renewed image, a reflection of the evolution of the company’s culture, philosophy and positioning over its 35 years of existence.
The launch of the new branding – which keeps the name but modernizes its visual identity – is also intended to strengthen the company’s internationalization by standardizing its trading name and logo in all the markets in which it operates. This will create a distinctive and consistent reference that can be recognized immediately and that conveys a message of trust to our audiences. In this way, we are also preparing our brand for the future, not only to enter new markets but also for the challenges of technological innovation and the digital world.
In the rebranding process, the creation of a modern, functional and dynamic site is a key element and a privileged communication channel that establishes a closer, more direct and accessible dialogue with our clients. It seeks not only to be a showcase for our skills and experience, but above all it is a way for us to build bridges with a wider audience and to promote strong and long-lasting relationships.
Miguel Alegria, CEO of Engexpor says: “We have changed our image, but our values remain firm and unchanged. Customer service, the excellence that defines our business, the integrity with which we act and relate to others, and the commitment to safety that we assume for every project continue to define us as an organization and represent all that we are, what we do and how we do it.” To which he adds: “A strong, modern brand also helps us to strengthen our business and respond to new challenges and opportunities, whether through service-level innovation, cutting-edge technology or responsiveness in new geographies. Our new branding encompasses, therefore, everything that we have achieved so far, and also all our objectives for the future.”
Implementing the new brand will be a gradual process in every country in which we operate. It also heralds a new era in the company’s approach to marketing and communication, which has become more strategic.